Telemarketing in short
Generally telemarketing represents the introduction over the telephone of goods or services and it is a very broad term that applies to a multiplicity of both inbound and outbound telephone marketing.
Telemarketing is the only marketing medium that allows businesses to adjust their strategy midstream and make any changes at any time necessary to increase results and it is also known as teleselling.
It is a way of direct marketing where a “salesperson” solicits to prospective “customers” to buy some services or products over the phone.
Telemarketing is many times a part of the marketing plan and it has the aim to change the offer and the audience with one phone call.
Telemarketing is used by business-to-business marketers for identifying qualified leads, avoiding travel and other costs associated with personal sales calls.
Telemarketing is composed of two kinds of service: inbound and outbound. Even if there are many differences between them, they achieve the same goal: to garner sales and provide service to customers.
Telemarketing is the most common way for businesses to generate leads. Prospective buyers might ignore advertisements, but they will always answer the telephone. A lead can be generated once a prospect answers the phone.
Telemarketers make calls based on a list of potential leads who are most likely to use the company’s product or service.
There are two major categories in telemarketing:
- Business-to-business (B2B)
- Business-to-consumer (B2C)
Lead generation telemarketing is a flexible way to gain new customers. The key to a good telemarketing and telesales staff is good communication skills.