Telemarketing Databases

Sources

A database or list of the right contacts plays a pivotal role for sales lead generation success.

There are two types of lists or database services available:

  • compiled databases (historical databases); 
  • on-line directory assistance databases.

Consumer lists contain information that is compiled from various sources:

  • surveys,
  • telephone company directories, 
  • National Change of Address (NCOA) information, 
  • warranty cards,
  •  sweepstakes,
  • auto registrations, etc.

Business compiled lists are sourced from:

  • trade publications,
  • Yellow Pages,
  • public records,
  • PR announcements.

The compiled databases can be provided in a printed form, in an on-line mode or on CD-ROMs.

On-line directory assistance databases provide electronic access to the database information maintained by telephone companies throughout a country. The on-line directory assistance database is also known as electronic directory assistance, or on-line electronic white pages.

In order to get enough qualified leads, Business-to-business marketers often make use of “rental lists”. These are “rented” for usually one-time use, being appropriate for single touch direct marketing campaigns, or for testing response from new markets.

Businesses can buy a license for ongoing use of the company from B2B database companies which allow businesses to select contact information their databases.

Cost per contact

Cost per contact represents the cost of all contacts associated with answering a call divided by the total number of calls or it can be explained as total annual expense from a call center divided by the annual contact volume.

The operating expense refers to employee salaries, overtime pay, facilities expense, telecom costs, training.

Contact volume refers to live voice, voice mail, e-mail, fax.

Cost per contact is used by all industries and it has a very big importance for every call center.

Cost per contact is one of some key performance indicators that contact centers use today.

Generally a higher than average cost per contact is not necessarily a bad thing, especially if it is accompanied by higher than average service levels and a low cost per contact is not necessarily good, if the low cost is achieved by sacrificing call quality.

 

Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview

 

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