Inbound telemarketing 

Inbound telemarketing refers to calls made by consumers to the business for assistance.

Inbound telemarketing is known as soft-selling. This is incorporated in the call metrics of the customer service department. The agents wait for the calls to come in, they do not call, and for inbound telemarketers is required maximum of two attempts to sell. Inbound calls are much better received than outbound. The difference is that the person calls the company and in this way clients can call to the company if they are interested in their services.

Inbound telemarketing provides such services as:

  • Customer service lines; responding to inquiries or complaints from customers of a given organization;
  • Sales campaigns (selling, up selling, cross selling); this selling technique involves marketing more profitable services or products or simply exposing the costumer to other options;
  • Service bookings; 
  • Enquiry lines; providing information about a product or service; 
  • Help desk services; a help desk provides the users a central point to receive help in troubleshooting problems with computers and other products;
  • After-hours services; 
  • Processing payments (credit card, cheque etc.); 
  • Processing orders; 
  • Processing seminar and conference bookings; 
  • Emergency information.

In big companies inbound telemarketing is done by higher technology and has gained importance because:

  • it provides less price than the market
  • define products in details
  • gives space for making decision

Inbound telemarketing has a lot of benefits, including

  • higher volume of sales
  • greater profits
  • reduced costs per sale
  • increased number of qualified telemarketing leads 
  • higher number of closed sales.

Inbound telemarketing is widely used today throughout the world.

 

Learn More About:

The advantages and disadvantages of telemarketing.

The Benefits of Using Telemarketing

Telemarketing call center evolution by b2c telemarketing services.

B2C Outbound Telemarketing Services - The Evolution Segment for Booming Call Center Services

Phone and telemarketing fraud.

Phone and telemarketing fraud: an overview

 

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